Lumind

Lumind Coaching delivers evidence-based coaching to help professional women to gain confidence, purpose and balance across all aspects of their lives. Led by Founder and Coach, Fiona Russell, Lumind is challenging the perception that career progression can only come at the expense of familial relationships or positive wellbeing. What differentiates Fiona’s coaching from others in the market is her own learned experience as a woman working in a corporate environment.

The Lumind brand reflects aspects of Fiona’s personality (through colour and language) as well as positioning her as the ‘face’ of the business. The Wordmark features a modern serif font with minimal decoration and simple lines. The curves give the Wordmark a femininity, while the spacing and open style give a sense of space and light. The dot of the ‘i’ is replaced with the Spark, denoting light and energy.