The Age of Ability

Three brain injuries and childhood cancer were not going to stop Rani Vincent and Adam Kellerman from achieving greatness. Having supported each other to overcome their own disabilities, Rani and Adam formed the Age of Ability to help others transform the way they perceive their own limitations and inspire them to live their best life. They needed a brand which could capture their adventurous spirit and positive attitude, while communicating their purpose to a diverse audience.

We identified three principles that spoke to the personality and purpose of the Age of Ability: bravery, forward motion and the power of two. These became the core concepts that have been implemented across the brand execution.

Forward motion is represented in all of their brand elements, from the lettering in the word mark, the positive language used in all communications, the colour gradient applied in the visual design, and the lions in their logo.

When we thought of icons that spoke to the concept of bravery and strength, we came to the idea of the lion. Lions are not only fierce, they also operate best as a group (or pride) and their cubs are born with dark spots which fade over time, like a person’s scars. You will also notice that the lions are always shown as a pair, representing the power of two.

Starting with an in-depth brand strategy, Talk Ink. created all element of the brand from a full set of brand guidelines, logos, photography, right through to implementation (website, social media, print collateral, presentations, merchandise, etc.).